SEO and Digital Marketing
Marketing Project Manager | ZeOmega
2023-Current
Managed implementation of a marketing team’s digital initiatives throughout 2023-2026, including general optimizations, content creation, asset development, and reporting for digital campaigns.
Digital Marketing
Goals
Improve Search Position
Following a 2023 website redesign, our goal was to establish a strong SEO strategy and improve search position for relevant keywords used at various stages of the buying cycle.
Establish Authority
We asked subject matter experts to contribute to robust public relations efforts, including initiatives both on the company website and in industry publications.
Reach the Right Customers at the Right Time
Our team employed active performance and account-based marketing strategies to support organic content efforts and ensure we were reaching the right audience at the right time.
By the Numbers
117
Total number of keywords ranking on page one; up from 45 in 2023
+58%
Sessions increased 58%
+40%
Form submits increased 40%
#1
By 2025, the company ranked on page one for more tracked keywords than any other top organic competitor
Additional Benefits
Further Optimization
After reaching our initial goals, we committed to continuous improvement and revamped our reporting standards to ensure our website and campaigns continued to perform.
A/B Testing Advertising Assets
We A/B tested various content types to ensure that our messaging, graphics, and targeting were always optimized for maximum impact.
Centralized Reporting
The team faced major reporting fragmentation with data sources across various marketing channels, vendors, and systems. I centralized all marketing reports into one dashboard, ensuring our data was accessible, easy to read, and ready to optimize.
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